At ALPENHERZ, we use artificial intelligence responsibly. Content created or altered with the help of AI is reviewed before publication and labeled transparently.
The product shown itself was neither created nor altered with the help of AI. Binding information regarding price, color, material, size, and features can be found on the respective product detail page.
This labeling is carried out in accordance with the transparency requirements of the EU AI Act.
Frequently Asked Questions
What does the "AI" label mean?
The label indicates that an image or video was created or altered using artificial intelligence. The depicted content may resemble real people, places, or situations, but was not necessarily captured or presented in this form.
The product shown itself is real and was not generated or altered by AI.
Are the items I see real?
All items offered at ALPENHERZ are real products. Even if an image or video is labeled with "AI," the product shown corresponds to an actually available item and has not been altered by AI. Binding information can be found on the respective product detail page.
When is the label used?
We use the label for images or videos that have been created or altered with the help of artificial intelligence and may therefore appear realistic.
This can, for example, concern the depiction of models, locations, or entire scenes. The product shown itself remains unaffected by this: it is always real and is not altered using AI.
Which components of an image can be AI-generated?
AI can be used in the design of people, places, environments, or entire scenes to present our products in various styling and inspiration worlds. The product itself is excluded from this.
Why is AI content labeled?
The "AI" label informs you that an image or video was created or altered with the help of artificial intelligence and may appear realistic.
This labeling is carried out in accordance with the transparency requirements of the EU AI Act. It is intended to help you recognize AI-generated or AI-altered content as such.
Can I rely on the product information?
Yes. Binding information about an item can be found on the respective product detail page, for example regarding price, color, material, size, and features.
With a virtual try-on, artificial intelligence is used to create a preview showing how an item might look when worn. This preview is for inspiration purposes only and may deviate from the actual appearance, fit, size, or color of the product. It does not represent an exact depiction or a size recommendation.